Your pipeline shouldn't depend on hope.

For B2B software companies and the consultancies that implement them. We build commercial engines and run them alongside you ,so your growth stops being a guessing game.

Two specific situations. One operator who's lived both.

WHOW WE WORK WITH

For VENDORS

B2B companies stuck between rounds.

You've built something real. Revenue is happening but unpredictably. Your sales motion depends on the founder or one star rep. You need a commercial operator who can build the engine without the cost or risk of a full-time CRO hire.

For IMPLEMENTORS

Consultancies that implement the software.

You've built deep technical expertise. The team can deliver. But commercial is the gap the partners sell, the consultants execute, and there's no one building the sales engine in between. That's where we sit.

Most commercial leaders have only sat on one side of the table. We've spent over fourteen years on both sides.

WHAT I ACTUALLY DO

Im a builder of commercial systems

Strip away the industry and the work is the same every time:

figure out how revenue really gets made, build the system that makes it repeatable, and drive the team that runs it.

I've done it on the mines, in medical devices, in ERP, and across software for the last decade.

HOW WE WORK TOGETHER

Three engagement shapes

Every engagement starts with a 90-minute scoping call. Engagements range from oneweek diagnostics to multi-month fractional partnerships.

01 - DIAGNOSE

Pipeline Diagnostic

A two-week deep audit of your pipeline, conversion, messaging, and team. Walk away with a scored diagnostic and a prioritised set of actions.

Best for: Founders wanting clarity

Outcome: Scored audit + action plan

02 - BUILD

Commercial Operating Model

90-day rebuild of how your commercial function actually runs. ICP, qualification, playbook, CRM hygiene, forecasting. Designed together, embedded together.

Best for: Teams stuck at scalee

Outcome: A running commercial engine

03 - RUN

Fractional Engagement

Embedded commercial leadership. I own pipeline, deals, hiring, and systems alongside your team — typically two days per week. Senior judgement without the headcount cost.

Best for: Practices needing senior op

Outcome: Ongoing senior ownership