Your pipeline shouldn't depend on hope.

Two specific situations. One operator who's lived both.

Who we work with

For S O FT WA R E V E N D O R S

B2B software companies stuck between rounds.

You've built something real. Revenue is happening but unpredictably. Your sales motion depends on the founder or one star rep. You need a commercial operator who can build the engine without the cost or risk of a full-time CRO hire.

For IMPLEMENTORS

Consultancies that implement the software.

You've built deep technical expertise. The team can deliver. But commercial is the gap the partners sell, the consultants execute, and there's no one building the sales engine in between. That's where we sit.

Most commercial leaders have only sat on one side of the table. We've spent over fourteen years on both sides, selling software at vendors, then leading the implementation partners that sell it onward.

HOW WE WORK TOGETHER

Three engagement shapes

Every engagement starts with a 90-minute scoping call. Engagements range from oneweek diagnostics to multi-month fractional partnerships.

01 - DIAGNOSE

Pipeline Diagnostic

A two-week deep audit of your pipeline, conversion, messaging, and team. Walk away with a scored diagnostic and a prioritised set of actions.

Best for: Founders wanting clarity

02 - BUILD

Commercial Operating Model

90-day rebuild of how your commercial function actually runs. ICP, qualification, playbook, CRM hygiene, forecasting. Designed together, embedded together.

Best for: Teams stuck at scalee

03 - RUN

Fractional Engagement

Embedded commercial leadership. I own pipeline, deals, hiring, and systems alongside your team — typically two days per week. Senior judgement without the headcount cost.

Best for: Practices needing senior ops

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